Cradle to Cradle - William McDonough


Recently, while out to dinner with the a-team, Raffael brought up a lecturer he had recently seen talk at UBC. His name was William McDonough. I went to University with Raffael and after graduating he has gone on to pursue architecture working on LEED certification for a firm in Vancouver.

Being a big fan of Ted Talks, I was happily surprised to find that William had done a presentation. My reaction was similar to Raffael's, this man knows the future and the present state of affairs. Its worth the watch, if only to understand why not to buy rubber duckies.

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